MEASURING WHAT MATTERS: THE HRSI FRAMEWORK
HRSI is the world's first measurement system for cultural heritage impact through endurance events. Unlike traditional ESG metrics that measure what an organization does, HRSI measures what it leaves behind – the intergenerational impact on cultural memory.
FOUR DIMENSIONS
HRSI evaluates events across four fundamental dimensions:
| Heritage | Historical legacy and connection to ancient civilization |
| Engagement | Athletic challenge, distance, terrain, and ritual depth |
| Memory | Transfer of memory to future generations through education and documentation |
| Participation | Community involvement, international reach, and inclusivity |
CLASSIFICATION SCALE
| GRADE | CLASSIFICATION | DESCRIPTION |
| A++ | MASTERPIECE | Exceptional cultural heritage activation |
| A+ | OUTSTANDING | Extraordinary cultural significance |
| A | EXCELLENT | Superior heritage integration |
| A- | VERY GOOD | Strong cultural connection |
| B++ | GOOD PLUS | Above average heritage value |
| B+ | GOOD | Solid cultural engagement |
| B | SATISFACTORY | Adequate heritage presence |
| B- | FAIR | Basic cultural elements |
| C++ | DEVELOPING PLUS | Emerging heritage focus |
| C+ | DEVELOPING | Limited cultural integration |
| C | BASIC | Minimal heritage connection |
| C- | WEAK | Needs significant development |
OUR PROGRESS
Heyday Road 3 June 2025
B++ GOOD PLUS
Path to A- Education programs + more runners = next grade level
Growth Trajectory: HR1 (B-) → HR2 (B) → HR3 (B++) = 3-grade improvement in 2 years
Download HRSI Framework Complete methodology explanation
Download HRSI Events General Complete methodology explanation
Download HRSI Events Pillars Complete methodology explanation
ADDITIONAL DOWNLOADS
Download HRSI One-Pager Quick overview of framework, dimensions & score
Download HRSI Social Contract Ethics, governance & transparency principles
